Research Article Outline


Why do Small Businesses Fail?


Why do small businesses fail? What are the common trends? Specific factors. Things to avoid. Concepts to adopt.


-Why do people start their own business? What’s the appeal?

-What goes into starting a small business?

-Perception vs reality. How does your perception effect the business?

-Common trends that lead to failure. (As many paragraphs as needed)

-Specific factors the effect businesses and how. (As many paragraphs as needed)

-Any final things to avoid.

-How can this be mitigated. Concepts to adopt. Insight.


Why do small businesses fail? Recap. Parting words.

The Brainstorm

Research Article

  1. The focus of my Research Article is on why small businesses fail. I want to find out what common trends tend to lead a business to failure, not only for myself but also to help others who may be thinking about starting a small business.
  2. The focus of my Research Article is how to create a good business plan. I want to know the ins and outs of writing a business plan in order to help myself and others who plan on starting a small business.
  3. The focus of my Research Article is on how to run a restaurant/bar. I hope to find out what procedures need to be followed and what licensing needs to be obtained prior to opening.
  4. The focus of my Research Article is on how marketing (good and bad) can effect a small business and what goes into and advertising campaign.
  5. The focus of my Research Article is how can social media effect your business? I want to find out what social media strategies have been effective for others and what to watch out for. With today’s modern society revolving around social media it makes platforms like Facebook and Instagram invaluable tools.

Applied Project

For my Applied Project I will be constructing a handout/pamphlet that will help guide aspiring small business owner in the right direction to business ownership. This pamphlet will be somewhat of a “Basics guide to starting your business.

PLN Plan Reboot

So not too long ago I wrote about how I would be using my social media to grow my Personal Learning Network (PLN). Well it seems I haven’t really stuck to that plan. Sad face. However, that’s ok, really! Reason being, as I have previously mentioned quite a bit has changed for me. With the stressors of life and school paying its toll, I had fallen rather far from the fitness train. Before anyone says it, I know #noexcuses! Don’t get me wrong I still love fitness just as much as my snacks but my overall goals took a pretty drastic turn, so it makes sense that my PLN should as well.

I write to you today to inform you that I plan to reboot my PLN. I will be using the same platform only this time with a heavy emphasis on the business side. I may have gone from aspiring gym owner to aspiring bar owner, but regardless they are both businesses. So I will continue to expand my PLN in that direction to get help and hopefully help others along the way.


This research article will begin to cover some common treads and factors that have a tendency of leading small businesses down the painful road to failure. I have chosen to write about this topic for two major reasons. The first is to help me on my path to small business ownership, and the second is to share my findings with those of similar aspirations in hopes it will help others on their own journey. The format I will be following will be MLA as I feel it is one of the most commonly used and easy to understand.

Abdelsamad, Moustafa H., and Alexander T. Kindling. “Why Small Businesses Fail.” Advanced Management Journal (03621863), vol. 43, no. 2, Spring 1978, p. 24. EBSCOhost,

In the article “Why Small Businesses Fail” the authors claim that the reason aspiring entrepreneurs fail is because they are “unaware of and ill-equipped to handle the many problems the will have to face.” The authors supports their claim by discussing in detail the causes for small businesses to face trouble. This article is written to raise awareness to these causes in order to better equipped aspiring entrepreneurs for a successful business journey. The authors of this article are writing to anyone who is currently running a small business or is planning to start one of their own.

Goltz, Jay. “Why Small Businesses Fail.” FSB: Fortune Small Business, vol. 19, no. 4, May 2009, p. 17. EBSCOhost,

In the article “Why Small Businesses Fail” (2009) Goltz asserts that “working harder doesn’t fix a broken business model.” Golts had previously interviewed and wrote about Debbie Dusenberry’s, a small business owner, struggle to stay afloat in the business world. This article is written as a real world example of how a business might struggle and what needs to happen in order to resolve the issue. By the way this article is written it seems that its target audience may be that of business owners who are currently struggling to stay afloat.

“Why Do Small Businesses Fail?” Caribbean Business, vol. 34, no. 11, Mar. 2006, p. C6. EBSCOhost,

In the periodical “Why Do Small Businesses Fail?” (2006) The author claims that all of the businesses that fail all fail for the same reasons. The author then proceeds to list the 10 reasons that nearly half of the small businesses tend to fail. While the author lists the reasons why a business fails, the author also gives a piece of advice at the end of most reasons and how to correct it. This article is undoubtable written to an audience of business owners, or soon to be business owners how are looking for a little guidance.

“Running Your Own Business: Totally Changing Your Perspective Could Make the Difference.” New Hampshire Business Review, vol. 22, no. 12, June 2000, p. 12. EBSCOhost,

In the periodical “Running Your Own Business: Totally Changing Your Perspective Could Make the Difference.” (2000) the author suggests that a person’s perspective is a driving force that can make or break a small business. The author supports the claim through witnessing a verity of small businesses, both successful and failed, and by referencing the book “The E-Myth” by Michael Gerber. This article was written to offer insight as to why some businesses fail and others don’t. As a periodical, the article is written to a general audience, however, the article suggests it is written to entrepreneurs.  

França, Mariana Carla Lima, et al. “Factors Conditioning Failure of Micro and Small Businesses of the Information Technology and Communication (ICT): Study of Multiple Cases, Aracaju (SE), Brazil.” Business Management Dynamics, vol. 3, no. 8, Feb. 2014, pp. 40–50. EBSCOhost,

In the article “Factors Conditioning Failure of Micro and Small Businesses of the Information Technology and Communication.” (2014) the authors suggests that lack of attention and informed decisions by the business owner is directly related to its failure. The authors support their claims through the study of several small/micro business that have previously failed. The purpose of this article seems be an informative article written to help the readers understand why small businesses tend to fail. Due to the method of writing, it appears that this article is intended for aspiring or new small/micro business owners.


Research Article Prospectuses :

I am writing on the topic of small business ownership because I want to find out why many tend to fail shortly after starting. This will help my readers better understand common trends in failing businesses and what to avoid.

As a soon to be college graduate and aspiring business owner, I find it rather discouraging that many new small businesses will not be around beyond just a few years. Although my career path has taken more turns then an amusement park roller-coaster, one thing has always remained in focus and that is my desire to own my business. As I enter the business ownership arena, I want to be as prepared as possible. To me this means extensive research and digging through the ashes to find that little gem that is my own successful business.

It would be ignorant of me to think that I am the only one facing this dilemma, so I want to share my findings with other aspiring future business owners. With more successful small businesses opening and staying open means a boost in the economy and more jobs to fill.

Some questions that I want answered:

  • I want to know the common trends that failed businesses followed and why they followed them.
  • What key factors played in the closing of these businesses?
  • What is the financial history of these businesses?
  • Are investors involved, and if so, how are they handled after?

Key terms:

  • Small business
  • Business failure
  • Business ownership


Academic Search Premier, Business Source Premier


-4/4 Post Précis and begin outline

-4/5 Post outline and begin draft

-4/10 Post completed draft

-4/11-4/22 Revise draft to final product.

-4/23 Final draft posted to E-port

Applied Project Prospectuses :

As graduation rapidly approaches I can’t help but think to myself, how in the world do I go about starting the next chapter in my life? Some may say “that’s simple, you just need to start”, and I couldn’t agree more! But how do we know which direction to take that first step? Therein lies the focus in this applied project.

Much like myself, I can only imagine the countless number of aspiring future business owners sitting there with a confused look on their face all with the same question. Where do I start? Well in conjunction with my research project I plan to find as many of those starting points as possible. The main focus in the research project is how and why small businesses fail, whereas the focus of this applied project will be how and where to start your journey to business ownership.

The goal or final product of this project will be a (“Basic’s” guide to ownership) in the form of a detailed pamphlet and E-port post. As I progress through my research I will be posting individual steps as an e-port post and spreading the links over my PLN to draw attention to my efforts. Due to the nature of handouts and pamphlets (people throwing them out as soon as they turn around) I will base the level of success by watching to see if more people take the chance in starting a business now having a direction.


-4/4 Gather all cited work and begin pulling valuable information.

-4/6 Create outline and order for pamphlet

-4/10 Complete rough draft of E-port post

-4/12 Complete first draft of pamphlet

-4/17 Complete with first revisions of E-port post and pamphlet

-4/5-4/22 post steps to E-port

-4/23 Complete final drafts of E-port post and pamphlet.

My Reflections as an IDS Student

katie wheeler(CC BY-NC 2.0)

I have talked about this many times before, but I feel there is no better way to set the tempo then by explaining my journey thus far. In 2008 I had my first college experience and quickly found that college was not the right move for me. In 2009 I made the decision to join the United States Marine Corps and this very well could have been the end of my story. However, I have never been the type to settle for the easy road and after five years of active service I decided it was time to give school another chance. In 2015 I enrolled in college and began my journey to an associates’ degree in exercise science. Upon completion of that degree I was faced with that nagging urge yet again to do more. Continue reading “My Reflections as an IDS Student”

My Personal Learning Network

mkhmarketing(CC BY 2.0)

I could say that I am a habitual user of social media. I often find myself aimlessly scrolling through my news feed on Facebook, or liking what wonderful dishes my friends ate for dinner on Instagram. However, I cannot say that I ever saw myself using twitter, let alone for education and professional advances. Come to find out that if you use these tools correctly and for the right reasons you can do exactly that. It is called a Personal Learning Network or PLN. This PLN can act as a gateway between you and those in your field, professional or not. By creating my own PLN through the use of twitter, I have been able to follow and even talk to some of my favorite fitness and business professionals. This has now become a place for me to go and ask questions and receive feedback, or read articles others found helpful to them that I may be able to use in the future. Continue reading “My Personal Learning Network”

Finding Peace in my Choice

Oregon State University(CC BY-SA 2.0)

With this being my first semester in the Interdisciplinary Studies program, I have finally had the opportunity to explore other disciplines I find both interesting and beneficial to my career path. At the beginning of my educational career I followed my passion, and with much success. I receive my associates’ degree in Exercise Science from Manchester Community College and that was huge accomplishment for me. However, even before I started I knew that I wanted to do more than simply receive that degree. Continue reading “Finding Peace in my Choice”

How Interdisciplinarity Effects Kinesiology

Ted Van Pelt(CC BY 2.0)

In any health science field, the idea of interdisciplinary studies and research is crucial to success. Looking at the human body, there are countless mechanics and processes taking place to enable human function. We have to look at the biomechanics of the body ranging from muscular contractions and skeletal stability, to the way emotions and brain functions process and effect movement. One academic discipline simply is not enough to fully grasp the inner workings of human life. However, to say that working with other disciplines will solve this problem can be a bit of a stretch. Continue reading “How Interdisciplinarity Effects Kinesiology”

The Interdisciplinary World of Fitness.

Esther Vargas (CC BY-SA 2.0)

In today’s society it is easy for just about anyone to be in the fitness industry. I say this because you can cruise over to YouTube and find any instructional video on “How to be a fitness coach” or “Get ripped in 10 days!” The market today is flooded with hack job trainers and YouTube celebrities that make a killing off of the exploitation of human health. But let me tell you, if you wish to make it big in this industry you are going to need a lot more than the “Bro Science” approach to fitness. Continue reading “The Interdisciplinary World of Fitness.”